#I ENVY, THEREFORE, I BUY! #: THE ROLE OF CELEBGRAM TRUSTWORTHINESS AND PARA-SOCIAL INTERACTIONS IN CONSUMER PURCHASE INTENTION
Businessmen’s marketing strategies that take advantage of the fame of celebgrams as influencers are incredibly appropriate in the social media era. The present study deals with the dynamics of celebgram trustworthiness and social interaction with their followers in relation to possession envy and co...
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| Format: | Article |
| Language: | English |
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Petra Christian University
2021-09-01
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| Series: | Jurnal Manajemen dan Wirausaha |
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