Rational satisficing heuristics as determinants of online search behavior
We design a set of satisficing heuristic algorithms that mimic the online information retrieval behavior of rational decision makers (DMs) as reflected in their click through rates (CTRs). We illustrate how basic heuristic algorithms formalizing binary decision trees composed by 21 nodes and requiri...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2024-04-01
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| Series: | International Journal of Information Management Data Insights |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2667096824000181 |