Words Matter: The Impact of “Catchy” vs Conventional Course Titles on Student Interest
Anecdotal evidence suggests that post-secondary institutions in Canada and beyond are experimenting with the practice of substituting conventional, discipline-centred course titles with more creatively phrased, learner-centred titles. However, we could find no scholarly research to affirm, challenge...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Society for Teaching and Learning in Higher Education
2017-03-01
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| Series: | Canadian Journal for the Scholarship of Teaching and Learning |
| Subjects: | |
| Online Access: | http://ir.lib.uwo.ca/cjsotl_rcacea/vol8/iss1/4 |