The Impact of the Communicative Behaviour in Social Media on the University Brand Image
Purpose: Communicative behaviour as a state of relationship which influences bilateral feelings, needs, and thoughts for more unambiguous and open communication (Ivanov & Werner, 2010) can affect the brand image. Correspondingly, communication from the side of the universities toward students t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International School for Social and Business Studies
2022-06-01
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| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | https://toknowpress.net/submission/index.php/ijmkl/article/view/71 |