L’« imaginaire sociotechnique » des publics prescripteurs sur Facebook

The authors follow users’ footprints on the <social network> of Facebook. What really interests Facebook and its partner corporations is the potential consumer that lies behind each user, whether he/she consumes online (e-consumers) or through physical distribution channels. The auth...

Full description

Bibliographic Details
Main Authors: Daphné Duvernay, Christine Bréandon, Éric Boutin
Format: Article
Language:fra
Published: Université Laval 2016-02-01
Series:Communication
Subjects:
Online Access:http://journals.openedition.org/communication/5875