UMA PERSPECTIVA EDUCOMUNICATIVA ACERCA DA PUBLICIDADE DA MARCA NATURA

This article analyzes the institutional video advertising campaign "Every relationship is a gift" Natura brand, focusing on analytical and reflective perspectives in educational contexts, archetypal and semiotic. This multidisciplinary approach reveals itself as an important tool of ana...

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Bibliographic Details
Main Authors: Larissa Crepaldi Trindade, Mariangela Fazano Amendola
Format: Article
Language:Portuguese
Published: Universidade do Oeste Paulista 2014-12-01
Series:Colloquium Humanarum
Subjects:
Online Access:http://revistas.unoeste.br/revistas/ojs/index.php/ch/article/view/1214/1306