Don’t bank on it: Delineating the relationship between corporate social responsibility and retail banking affinity
This research examines the extent to which the moderating variable of awareness influences the relationship between Corporate Social Responsibility beliefs and consumers’ attitudes towards their banks, and whether this significantly affects their willingness to recommend the company. The research wa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2012-03-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/175 |