Research on Brand Marketing Strategy on Tik Tok Short Video Platform

In the current market economy environment, in order to expand their influence in the market, enterprises have transmitted brand information to consumers through the Internet and other channels. How to do a good job in the promotion and dissemination of brand products, so as to quickly occupy a large...

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Bibliographic Details
Main Authors: Peng Huang, Mengni Zhou, Yang Li, Juanatas Ronaldo, Niguidula Jasmin, Huiliang Huang
Format: Article
Language:English
Published: EDP Sciences 2023-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2023/08/shsconf_iclcc2023_02024.pdf