Research on Brand Marketing Strategy on Tik Tok Short Video Platform
In the current market economy environment, in order to expand their influence in the market, enterprises have transmitted brand information to consumers through the Internet and other channels. How to do a good job in the promotion and dissemination of brand products, so as to quickly occupy a large...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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EDP Sciences
2023-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2023/08/shsconf_iclcc2023_02024.pdf |
| _version_ | 1828003649692893184 |
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| author | Peng Huang Mengni Zhou Yang Li Juanatas Ronaldo Niguidula Jasmin Huiliang Huang |
| author_facet | Peng Huang Mengni Zhou Yang Li Juanatas Ronaldo Niguidula Jasmin Huiliang Huang |
| author_sort | Peng Huang |
| collection | DOAJ |
| description | In the current market economy environment, in order to expand their influence in the market, enterprises have transmitted brand information to consumers through the Internet and other channels. How to do a good job in the promotion and dissemination of brand products, so as to quickly occupy a larger market share, has become a problem that major brand owners must consider, and the emergence of mobile short videos provides new ideas for enterprises to carry out brand marketing. We will focus on the brand marketing of Tik Tok short video network platform, and specifically study the brand marketing characteristics and brand marketing strategies, and strive to effectively play the resource advantages of Tik Tok short video network platform,so as to increase the flow of enterprise brand promotion and lay a good foundation for the development of enterprise brand. |
| first_indexed | 2024-04-10T07:03:00Z |
| format | Article |
| id | doaj.art-9df9793d3600460682bf3258fba69e27 |
| institution | Directory Open Access Journal |
| issn | 2261-2424 |
| language | English |
| last_indexed | 2024-04-10T07:03:00Z |
| publishDate | 2023-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | SHS Web of Conferences |
| spelling | doaj.art-9df9793d3600460682bf3258fba69e272023-02-27T15:18:06ZengEDP SciencesSHS Web of Conferences2261-24242023-01-011590202410.1051/shsconf/202315902024shsconf_iclcc2023_02024Research on Brand Marketing Strategy on Tik Tok Short Video PlatformPeng Huang0Mengni Zhou1Yang Li2Juanatas Ronaldo3Niguidula Jasmin4Huiliang Huang5Technology University Of The Philippines CIETechnology University Of The Philippines CIETechnology University Of The Philippines CIETechnology University Of The Philippines CIETechnology University Of The Philippines CIETechnology University Of The Philippines CIEIn the current market economy environment, in order to expand their influence in the market, enterprises have transmitted brand information to consumers through the Internet and other channels. How to do a good job in the promotion and dissemination of brand products, so as to quickly occupy a larger market share, has become a problem that major brand owners must consider, and the emergence of mobile short videos provides new ideas for enterprises to carry out brand marketing. We will focus on the brand marketing of Tik Tok short video network platform, and specifically study the brand marketing characteristics and brand marketing strategies, and strive to effectively play the resource advantages of Tik Tok short video network platform,so as to increase the flow of enterprise brand promotion and lay a good foundation for the development of enterprise brand.https://www.shs-conferences.org/articles/shsconf/pdf/2023/08/shsconf_iclcc2023_02024.pdf |
| spellingShingle | Peng Huang Mengni Zhou Yang Li Juanatas Ronaldo Niguidula Jasmin Huiliang Huang Research on Brand Marketing Strategy on Tik Tok Short Video Platform SHS Web of Conferences |
| title | Research on Brand Marketing Strategy on Tik Tok Short Video Platform |
| title_full | Research on Brand Marketing Strategy on Tik Tok Short Video Platform |
| title_fullStr | Research on Brand Marketing Strategy on Tik Tok Short Video Platform |
| title_full_unstemmed | Research on Brand Marketing Strategy on Tik Tok Short Video Platform |
| title_short | Research on Brand Marketing Strategy on Tik Tok Short Video Platform |
| title_sort | research on brand marketing strategy on tik tok short video platform |
| url | https://www.shs-conferences.org/articles/shsconf/pdf/2023/08/shsconf_iclcc2023_02024.pdf |
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