Omnichannel Marketing Model Applied at the Shopping Centers in Medellín City
The main objective of this research is to form an omnichannel marketing model applied at the shopping centers in Medellín city. For this, a qualitative methodology was applied. Two (2) focus groups with shopping center customers, two (2) in-depth interviews with experts in Omnichannel, Sandiego Shop...
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| Format: | Article |
| Language: | English |
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Universidad de Guadalajara
2022-05-01
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| Series: | Mercados y Negocios |
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| Online Access: | http://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7662 |