Marketing Strategy: Increasing Consumers Loyalty through Trust in the Halal Certificate and Logo displayed in North Sulawesi Restaurants

Marketing Strategy: Increasing Consumers Loyalty through Trust in the Halal Certificate and Logo displayed in North Sulawesi Restaurants

Religious doctrine is an important element and a strategy to create consumers loyalty. Therefore, this study analyzed the role of healthy eating behaviors, fair prices, food quality, and halal certificate trust as variables of religious doctrine on consumers loyalty to restaurants that display the...

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Bibliographic Details
Main Authors: Syarifuddin Syarifuddin, Silvya Lefina Mandey, Willem J. F. A. Tumbuan, Joubert B. Maramis
Format: Article
Language:English
Published: cita konsultindo 2022-11-01
Series:Asian Journal of Management, Entrepreneurship and Social Science
Subjects:
healthy eating behavior
fair prices
food quality
halal certificate trust
consumers loyalty
Online Access:http://www.ajmesc.com/index.php/ajmesc/article/view/183

Internet

http://www.ajmesc.com/index.php/ajmesc/article/view/183

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