ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)
This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships bet...
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| Format: | Article |
| Language: | English |
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Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2017-02-01
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| Series: | Journal of Management and Business Review |
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| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/41 |