ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)
This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships bet...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM
2017-02-01
|
| Series: | Journal of Management and Business Review |
| Subjects: | |
| Online Access: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/41 |
| _version_ | 1797963235649912832 |
|---|---|
| author | Lili Karmela Fitriani |
| author_facet | Lili Karmela Fitriani |
| author_sort | Lili Karmela Fitriani |
| collection | DOAJ |
| description | This paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships between the green innovation product, competitive advantage of product and market performance are examined using stepwise regression.The findings show that green product innovation not contributes positively to competitive advantage of product and market performance. Another findings of this study is that the impact of green process innovation contributes positively to competitive
advantage of product but not to market performance in the SMEs Ciwaringin batik. Competitive advantage of product has impact to market performance. This paper also discusses the recomendations of the results. |
| first_indexed | 2024-04-11T01:26:19Z |
| format | Article |
| id | doaj.art-9e0836b58a8e45699a93f77bca245154 |
| institution | Directory Open Access Journal |
| issn | 1829-8176 2503-0736 |
| language | English |
| last_indexed | 2024-04-11T01:26:19Z |
| publishDate | 2017-02-01 |
| publisher | Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM |
| record_format | Article |
| series | Journal of Management and Business Review |
| spelling | doaj.art-9e0836b58a8e45699a93f77bca2451542023-01-03T10:23:28ZengResearch Center and Case Clearing House, Sekolah Tinggi Manajemen PPMJournal of Management and Business Review1829-81762503-07362017-02-0112210.34149/jmbr.v12i2.4141ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON)Lili Karmela FitrianiThis paper examines the relationship between green product innovation, green process innovation, competitive advantage of product and market performance in the SMEs Ciwaringin batik Cirebon West Java. A survey of 93 SMEs batik provides the basis for the empirical investigation. The relationships between the green innovation product, competitive advantage of product and market performance are examined using stepwise regression.The findings show that green product innovation not contributes positively to competitive advantage of product and market performance. Another findings of this study is that the impact of green process innovation contributes positively to competitive advantage of product but not to market performance in the SMEs Ciwaringin batik. Competitive advantage of product has impact to market performance. This paper also discusses the recomendations of the results.https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/41innovationgreen product innovationgreen process innovationproduct market performancecompetitive advantage |
| spellingShingle | Lili Karmela Fitriani ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) Journal of Management and Business Review innovation green product innovation green process innovation product market performance competitive advantage |
| title | ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) |
| title_full | ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) |
| title_fullStr | ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) |
| title_full_unstemmed | ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) |
| title_short | ANALISIS GREEN INOVATION DAMPAKNYA TERHADAP KEUNGGULAN BERSAING PRODUK DAN KINERJA PEMASARAN (STUDI EMPIRIK PADA UKM BATIK CIWARINGIN KABUPATEN CIREBON) |
| title_sort | analisis green inovation dampaknya terhadap keunggulan bersaing produk dan kinerja pemasaran studi empirik pada ukm batik ciwaringin kabupaten cirebon |
| topic | innovation green product innovation green process innovation product market performance competitive advantage |
| url | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/41 |
| work_keys_str_mv | AT lilikarmelafitriani analisisgreeninovationdampaknyaterhadapkeunggulanbersaingprodukdankinerjapemasaranstudiempirikpadaukmbatikciwaringinkabupatencirebon |