Sports Marketing and Conceptual Evolution: A Bibliometric Analysis
Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibli...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231192915 |