Sports Marketing and Conceptual Evolution: A Bibliometric Analysis

Sports Marketing and Conceptual Evolution: A Bibliometric Analysis

Sports marketing is a branch of marketing that focuses on promoting sporting events and teams and advertising other products and services concerning sports. This study employs a bibliometric analysis of sports marketing based on Biblioshiny, a web interface for bibliometric analysis. Through a bibli...

Full description

Bibliographic Details
Main Authors:	Suraj Kushe Shekhar, Mohd Asif Shah
Format:	Article
Language:	English
Published:	SAGE Publishing 2023-08-01
Series:	SAGE Open
Online Access:	https://doi.org/10.1177/21582440231192915

Similar Items

COVID-19 And Palliative Care: A bibliometric analysis
by: Suraj Kushe Shekhar
Published: (2023-04-01)

Bibliometric analysis of publications on wellness tourism
by: Mrudhusha Mohanan, et al.
Published: (2022-12-01)

Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
by: Suraj Kushe Shekhar, et al.
Published: (2013-09-01)

INDIAN CUSTOMERS AND RETAILERS PERCEPTION TOWARDS CELLULAR SERVICE PROVIDERS WITH SPECIAL REFERENCE TO BSNL
by: Suraj Kushe SHEKHAR
Published: (2015-12-01)

Promises of silent salesman to the FMCG industry: an investigation using linear discriminant analysis approach
by: Shekhar Suraj Kushe, et al.
Published: (2015-12-01)

CUSTOMER BEHAVIOR TOWARDS TIN PACKAGED CHOCOLATES IN JAMSHEDPUR, INDIA
by: Roushan KUMAR, et al.
Published: (2016-03-01)

Does nutritional labeling increase healthy eating fallacy? An exploration into young Indian’s purchase behavior
by: Suraj Kushe Shekhar, et al.
Published: (2013-12-01)

Chocolate packaging cues and first moment of truth: An exploratory study on young consumers’ mind
by: Suraj Kushe Shekhar, et al.
Published: (2013-07-01)

POLICE TRAINEES & STRESS: A STUDY WITH SPECIAL REFERENCE TO KERALA ARMED POLICE IVTH BATTALION, KERALA, INDIA
by: Suraj Kushe SHEKHAR, et al.
Published: (2013-09-01)

COVID-19 and second wave: can India become self-sufficient in vaccines?
by: Suraj Kushe Shekhar, et al.
Published: (2021-11-01)

Making sense of glass ceiling: A bibliometric analysis of conceptual framework, intellectual structure and research publications
by: Sandeep Singh, et al.
Published: (2023-12-01)

Adapted Sport: A Bibliometric Analysis
by: Jofre Pisà-Canyelles, et al.
Published: (2023-09-01)

Bibliometric analysis of sports studies in the "Journal Sport Area"
by: Yulingga Nanda Hanief
Published: (2021-08-01)

Sustainable Crafts: Describing Conceptual Evolution Through a Bibliometric Analysis and Systematic Literature Review
by: María Belén Prados-Peña, et al.
Published: (2022-06-01)

Bibliometric insights into the evolution of digital marketing trends
by: Nguyen Minh Sang
Published: (2024-04-01)

Bibliometric analysis of harassment and bullying in sport
by: Indra Prabowo, et al.
Published: (2022-10-01)

Scientific mapping and trend of conceptual change: A bibliometric analysis
by: Mohd Zaidi Bin Amiruddin, et al.
Published: (2025-01-01)

Maximizing tourism potential of sports events VIA sport Internet marketing: A conceptual model
by: Radzuwan, Radzliyana, et al.
Published: (2012)

Safe Behavior at Work: Bibliometric Mapping of Conceptual Evolution and Trends (1957-2022)
by: Jose Jorge Ramirez-Landaeta, et al.
Published: (2023-10-01)

Bibliometric analysis and visualization of online education in sports
by: Tong Zhou
Published: (2023-12-01)

A bibliometric analysis of research on tourism content marketing: Background knowledge and thematic evolution
by: Phuong Minh Binh Nguyen, et al.
Published: (2023-02-01)

Synthesizing social insurance research: A bibliometric analysis
by: Mosab I. Tabash, et al.
Published: (2023-11-01)

Conceptualization of Talent in Sport
by: Mojca Kukanja Gabrijelčič, et al.
Published: (2020-12-01)

Smart City: A Bibliometric Analysis of Conceptual Dimensions and Areas
by: Paula Bajdor, et al.
Published: (2021-07-01)

A conceptual analysis of maltreatment in sports: A sport social work perspective
by: Courtney Gattis, et al.
Published: (2022-11-01)

Sports sponsorship as a marketing tool /
by: Asif Ashrafov, 1990-, et al.
Published: (2015)

The evolution of studies on social media sentiment in the stock market: Insights from bibliometric analysis
by: Kingstone Nyakurukwa, et al.
Published: (2023-07-01)

Sports sponsorship as a marketing tool /
by: Asif Ashrafov, 1990- author, et al.
Published: (2015)

Agility in marketing: a bibliometric analysis
by: Nico Thümler
Published: (2023-04-01)

Olympic Sports Science—Bibliometric Analysis of All Summer and Winter Olympic Sports Research
by: Grégoire P. Millet, et al.
Published: (2021-10-01)

Mapping the evolution of PET/MR research: a bibliometric analysis of publication trends, leading contributors, and conceptual frameworks (2011–2023)
by: Jiajin Li, et al.
Published: (2024-11-01)

Metaphorical conceptualization in national sports
by: Fedorova Claudia, et al.
Published: (2022-01-01)

Bibliometric and content analysis of viral marketing in marketing literature
by: Murat Çakirkaya, et al.
Published: (2024-12-01)

Emotions and Sport Management: A Bibliometric Overview
by: Hugo Baier-Fuentes, et al.
Published: (2020-07-01)

Audit services market: bibliometric analysis
by: Iryna, et al.
Published: (2023-06-01)

THE NOTORIETY OF BIBLIOMETRIC ANALYSIS IN THE FIELD OF MARKETING
by: Adela Laura POPA, et al.
Published: (2022-12-01)

A Bibliometric Analysis of the Evolution of Strategic Foresight
by: Eduardo David Chalapud Narváez
Published: (2022-08-01)

THE EVOLUTION OF THE PERFORMANCE CONCEPT – A BIBLIOMETRIC ANALYSIS
by: Anca-Giorgiana (BURTIC) BURESCU
Published: (2024-07-01)

Bibliometric analysis of plyometrics in sport: 40 years of scientific production
by: Boryi Alexander Becerra Patiño, et al.
Published: (2024-04-01)

Bibliometric Analysis of Sport Entrepreneurship Literature: The Case of Web of Science
by: Şükran Dertli, et al.
Published: (2024-12-01)