Experience Value Provided by Independent Small-Sized Retailers
Raising the “experience value” of customers has become an important issue in the retail industry, with the goal of producing a “special feeling” for each store. Individual correspondence to customers is likely to be advantageous to independent retailers. However, individual skills communication in t...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2019-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/3/38_2019.005/_html/-char/en |