Semiotic mode and sensory modality in multimodal semiotics: Recognizing difference and building complementarity between the terms

This article addresses an issue in multimodal cultural studies – the inconsistent use of the notions ‘mode’ and ‘modality’. As these notions are frequently employed interchangeably, making a clear distinction between them and positioning them in a coherent system will be helpful. To outline such a...

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Bibliographic Details
Main Author: Martin Oja
Format: Article
Language:English
Published: University of Tartu Press 2023-12-01
Series:Sign Systems Studies
Subjects:
Online Access:https://ojs.utlib.ee/index.php/sss/article/view/23484