EM (Entrepreneurial Making) and MC (Marketing Capabilities) play a crucial role in the success of a firm. Many engineering and technology firms are run by people having an engineering degree which have less exposure to marketing. A strong EO (Entrepreneurial Orientation) enables the firm to carry ou...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Mehran University of Engineering and Technology
2017-07-01
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| Series: | Mehran University Research Journal of Engineering and Technology |
| Subjects: | |
| Online Access: | http://publications.muet.edu.pk/research_papers/pdf/pdf1556.pdf |