Holistic marketing and its importance in the functioning of universities
The aim of the article is to study holistic marketing concept for its further implementation into activities of national enterprises including universities.The results of the analysis. Implementation of holistic marketing into activities of the company means to move away from traditional, built on a...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2013-09-01
|
| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_3_53_60.pdf |