Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the primary objective of this research is to deve...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Sistan and Baluchestan
2024-06-01
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| Series: | International Journal of Business and Development Studies |
| Subjects: | |
| Online Access: | https://ijbds.usb.ac.ir/article_8350_0c86238f06a136db665657058bbd9a18.pdf |