MODALITY AND PERSUASION IN ADVERTISING: THE TRANSLATION ASPECT
The range of linguistic means and communication techniques used in advertising to influence the target group is extremely wide. The relevance of the study is in the growing interest of linguists to the problem of translation of advertising texts and slogans and the in the need of conducting of ana...
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| Formato: | Artigo |
| Idioma: | English |
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Alfred Nobel University Publisher
2022-06-01
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| Series: | Alfred Nobel University Journal of Philology |
| Subjects: | |
| Acceso en liña: | https://phil.duan.edu.ua/images/PDF/2022/1/18.pdf |