Private label brands vs national brands: new battle fronts and future competition

Private label brands vs national brands: new battle fronts and future competition

AbstractThe rising phenomenon of private label brands across the globe has given grocery retailers new areas for competition and growth. As a result, this has spiralled competition between private label brands (PLBs) and national brands (NBs). With the grocery retail space undergoing various transit...

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Bibliographic Details
Main Author: Sbonelo Gift Ndlovu
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Private label brands
national brands
grocery retailers
competition
consumers
Kooli Kaouther, Bournemouth University, United Kingdom
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2321877

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2321877

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