Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution

Data-Driven Discrimination, Perceived Fairness, and Consumer Trust–The Perspective of Consumer Attribution

With the development of consumer-centric data collection, storage, and analysis technologies, there is growing popularity for firms to use the behavioral data of individual consumers to implement data-driven discrimination strategies. Different from traditional price discrimination, such data-driven...

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Bibliographic Details
Main Authors: Luping Sun, Yanfei Tang
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-09-01
Series:Frontiers in Psychology
Subjects:
data-driven discrimination
perceived fairness
consumer trust
attribution
consumer self-concept clarity
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.748765/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.748765/full

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