CUSTOMER RELATIONS IN BUILDING VALUE FOR THE CUSTOMER IN COMMERCIAL ENTERPRISES
The customer plays a key role in every company. He is the main revenue provider. The profitability of the business activity of a particular company depends on appropriate customer relations. The task of management accounting in a company is to work out such a method of estimating the profitability o...
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| Format: | Article |
| Language: | English |
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Rzeszow University of Technology
2018-12-01
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| Series: | Humanities and Social Sciences |
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| Online Access: | https://hss.prz.edu.pl/hss/article/view/183 |