PARTICULARITIES OF DIGITALIZATION IN THE TIRE INDUSTRY
The aim of this paper is to understand the extent to which the tire industry is affected by digitization and what are the possible responses of tire manufacturers. Our research methodology is based on the critical analysis of company reports and of the INTERNET sources related to market studies rele...
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Format: | Article |
Language: | English |
Published: |
Universitatea din Craiova
2020-08-01
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Series: | Annals of the University of Craiova: Economic Sciences Series |
Subjects: | |
Online Access: | http://feaa.ucv.ro/annals/v1_2020/003.pdf |