PARTICULARITIES OF DIGITALIZATION IN THE TIRE INDUSTRY

The aim of this paper is to understand the extent to which the tire industry is affected by digitization and what are the possible responses of tire manufacturers. Our research methodology is based on the critical analysis of company reports and of the INTERNET sources related to market studies rele...

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Bibliographic Details
Main Author: Ioana Borcan
Format: Article
Language:English
Published: Universitatea din Craiova 2020-08-01
Series:Annals of the University of Craiova: Economic Sciences Series
Subjects:
Online Access:http://feaa.ucv.ro/annals/v1_2020/003.pdf