Customers Relations Tools Preferences from Young Urban Digital Natives in Different Cultures — An Explorative Study
The purpose of this paper is to examine if cultural differences indicate user preferences for customer service tools, therefore providing insights about publics communication channels and tools preferences. Through this research, any trends that might imply changes in user preferences of digital too...
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| Format: | Article |
| Language: | English |
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Associação Portuguesa de Ciência da Comunicação
2022-10-01
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| Series: | Revista Comunicando |
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| Online Access: | https://revistacomunicando.sopcom.pt/index.php/comunicando/article/view/276 |