A cost‐effectiveness analysis of online, radio and print tobacco control advertisements targeting 25–39 year‐old males
Abstract Objective: To assess the relative cost‐effectiveness of various non‐television advertising media in encouraging 25–39 year‐old male smokers to respond to a cessation‐related call to action. Information about how new electronic media compare in effectiveness is important to inform the implem...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2014-06-01
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| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12175 |