Sentiment and Emotion on Twitter: The Case of the Global Consumer Electronics Industry
Sentiment analysis is a new tool on new social media platforms, locations very attractive to the global consumer industry to investigate, due to their relevance and increased consumption in a pandemic. This study aims to determine the predominant sentiment and emotions on Twitter through a sentiment...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/18/2/39 |