Blending As a Mode of Ensuring Efficiency in Social Advertisement

The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessm...

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Bibliographic Details
Main Authors: Tatyana Anisimova, Natalya Prigarina, Svetlana Chubay
Format: Article
Language:English
Published: Volgograd State University 2022-03-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/2540