Relations publiques B2B et prises de décision
Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows u...
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| Format: | Article |
| Language: | fra |
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Université Laval
2004-05-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/4013 |