Relations publiques B2B et prises de décision
Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows u...
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| Format: | Article |
| Language: | fra |
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Université Laval
2004-05-01
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| Series: | Communication |
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| Online Access: | http://journals.openedition.org/communication/4013 |
| Summary: | Communication between organizations poses the question of the influence of public relations on business audiences – decision-makers in organizations and institutional clients. The study of the influence of public relations people on organisations, by B2B (Business to Business Communication) allows us to see the different impacts of varied approaches to information used in public relations. The research that we did on Québécois and Canadian institutional audiences (2000-2002) shows that porous sources of information create an effect of incremental growth by accumulation of meanings for decision-makers. |
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| ISSN: | 1189-3788 1920-7344 |