Introduction of a New Mobile Player App Store in Selected Countries of Southeast Asia

Introduction of a New Mobile Player App Store in Selected Countries of Southeast Asia

Trends in modern society have a significant impact on the way organizations operate. The use of mobile phones makes it possible to create completely new high-availability communication and business channels. Mobile phones are used in mobile marketing, which has come to the fore via SMS marketing. In...

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Bibliographic Details
Main Authors: Peter Štarchoň, Milota Vetráková, Jozef Metke, Silvia Lorincová, Miloš Hitka, Dagmar Weberová
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Social Sciences
Subjects:
e-business
mobile marketing
Chi-square test
app store
Philippines
Thailand
India
Online Access:http://www.mdpi.com/2076-0760/7/9/163

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http://www.mdpi.com/2076-0760/7/9/163

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