Effects of the New Coronavirus Pandemic in Romania: Changes in Buying and Consumer Behavior
Marketing theory and practice demonstrate that the success of a business is conditioned by the correct identification and even anticipation of consumer needs and motivations, as basic elements of buying and consumer behavior. Understanding consumer behavior is an ongoing concern, but it is never sim...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2020-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | http://stec.univ-ovidius.ro/html/anale/RO/2020/Section%204/19.pdf |