STRATEGI PEMASARAN UMKM OLEH-OLEH MAKANAN KHAS PONTIANAK

STRATEGI PEMASARAN UMKM OLEH-OLEH MAKANAN KHAS PONTIANAK

Pontianak City has typical food souvenirs to support its tourism industry but still has problems in marketing the product. This situation has been getting worse since pandemic covid-19. This research aims to determine a marketing strategy for Pontianak food souvenirs MSMEs to increase their income....

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Bibliographic Details
Main Authors: Muhammad Nurdin, Eva Dolorosa, Shenny Oktoriana
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2023-09-01
Series:Sepa
Subjects:
souvenirs
food souvenirs
marketing strategy
swot analysis
Online Access:https://jurnal.uns.ac.id/sepa/article/view/59538

Internet

https://jurnal.uns.ac.id/sepa/article/view/59538

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