Proposition Analysis of Fixed Broadband Services Based on Product Segmentation And Purchasing Power of Urban Society
Tight competition in the broadband industry has forced the provider to have a good product propotition and strategy in the market, including market segmentation and type of services delivered based on customer’s expextation and intention to buy. This research aims to make a product proposition based...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2016-03-01
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| Series: | ComTech |
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| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/2230 |