Analýza využití QR kódů v maloobchodě v České republice
QR codes are frequently used technology in various industries worldwide including retailing. Lately QR codes have become one of the key innovations in various tools of marketing communication of large amount of companies. For the purpose of this paper QR codes are viewed through the scope of retail...
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| Format: | Article |
| Language: | ces |
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Vydavatelství ZČU v Plzni
2016-03-01
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| Series: | Trendy v podnikání |
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| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/1-2016-clanek-9.pdf |