Love, Like or Angry in Times of COVID-19? Analysing News Brands’ Audience Engagement on Facebook Amidst a Pandemic

As an integral part of their online strategies and business models, news outlets diffuse their online content on social media platforms such as Facebook to increase traffic. They thereby succumb to the contingencies and constraints of third platforms infamous for their sudden changes in algorithms....

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Bibliographic Details
Main Authors: Jonathan Hendrickx, Annelien Van Remoortere, Michaël Opgenhaffen
Format: Article
Language:English
Published: MDPI AG 2023-09-01
Series:Journalism and Media
Subjects:
Online Access:https://www.mdpi.com/2673-5172/4/3/60