SOCIAL ECONOMY MARKETING: A NEW AGE IN MARKETING FIELD
Along with the evolution of society, the classical economic models are confronted with serious challenges regarding continuous diminishing of resources, social pressure and limited capacity in satisfying people’s needs. Searching for alternatives that could solve social problems led to the promotion...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2013-12-01
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| Series: | Network Intelligence Studies |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/NIS_2_9.pdf
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