The analysis of retrospective and current state of Internet advertising and the possible directions of development
The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_57_66.pdf |