The analysis of retrospective and current state of Internet advertising and the possible directions of development
The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_57_66.pdf |
| _version_ | 1797335395367649280 |
|---|---|
| author | I.Y. Ivanitskiy S.M. Illyashenko |
| author_facet | I.Y. Ivanitskiy S.M. Illyashenko |
| author_sort | I.Y. Ivanitskiy |
| collection | DOAJ |
| description | The article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages. |
| first_indexed | 2024-03-08T08:36:34Z |
| format | Article |
| id | doaj.art-9f4324cc29554e9ea7bce6284eb4bae9 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T08:36:34Z |
| publishDate | 2010-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-9f4324cc29554e9ea7bce6284eb4bae92024-02-02T00:58:21ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112010-06-01115766The analysis of retrospective and current state of Internet advertising and the possible directions of developmentI.Y. IvanitskiyS.M. IllyashenkoThe article analyzes trends in the Internet advertising market, analyzed species and tools that market, highlights innovative tools that are embedded in practice and proposed an original tool for developing advertising messages.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_57_66.pdfInternet advertisingInternetbannerRich-mediaadvertising |
| spellingShingle | I.Y. Ivanitskiy S.M. Illyashenko The analysis of retrospective and current state of Internet advertising and the possible directions of development Marketing i Menedžment Innovacij Internet advertising Internet banner Rich-media advertising |
| title | The analysis of retrospective and current state of Internet advertising and the possible directions of development |
| title_full | The analysis of retrospective and current state of Internet advertising and the possible directions of development |
| title_fullStr | The analysis of retrospective and current state of Internet advertising and the possible directions of development |
| title_full_unstemmed | The analysis of retrospective and current state of Internet advertising and the possible directions of development |
| title_short | The analysis of retrospective and current state of Internet advertising and the possible directions of development |
| title_sort | analysis of retrospective and current state of internet advertising and the possible directions of development |
| topic | Internet advertising Internet banner Rich-media advertising |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_57_66.pdf |
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