Evaluating Customer Buying Experience at Chase Up

With the changing market trends and mushrooming of mega shopping stores and malls, customers shopping experience has also been changed to a greater extent. Mega malls and retail stores now offer consumer goods in attractive prices and hence mounting culture of consumerism. In this lieu, this study i...

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Bibliographic Details
Main Authors: M. Saeed Mujahid, Syed Humayun
Format: Article
Language:English
Published: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2012-12-01
Series:JISR Management and Social Sciences & Economics
Subjects:
Online Access:https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/211