Discovering the linear relationship of service quality, satisfaction, attitude and loyalty for banks in Albaha, Saudi Arabia
Purpose – This study aims to examine the factors that lead to loyalty in bank customers. It establishes a relationship of service quality (SQ) with satisfaction and attitude that leads to customer loyalty. The impact of SQ along with satisfaction and attitude on customer loyalty is explored. Design/...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-08-01
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| Series: | PSU Research Review |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/PRR-07-2020-0023/full/pdf |