A Pragmatic-Cognitive Approach to Brand Names: A Case Study of Rioja Wine Brands
Abstract This paper analyzes a collection of Rioja wine names, looking into the pragmatic and conceptual mechanisms underlying their semantic configuration. It provides some insights into their linguistic adequacy and effectiveness, and offers a preliminary assessment on the strengths and weaknesses...
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| Format: | Article |
| Language: | English |
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University Library System, University of Pittsburgh
2013-03-01
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| Series: | Names |
| Online Access: | http://ans-names.pitt.edu/ans/article/view/1972 |