KNOWLEDGE CREATION AS A SOURCE OF COMPETITIVE ADVANTAGE: EVIDENCE OF FMCG FIRMS IN NIGERIA

This study examines the nexus between knowledge creation and organization competitiveness of Fast Moving Consumer Goods (FMCGs) firms in Nigeria, with special focus on Lagos and Ogun State, Nigeria. The study employed a survey research design, through the administration of structured questionnaire...

詳細記述

書誌詳細
主要な著者: Michael Segun Ogunmuyiwa, Ferdinand Ikechukwu Muo, Shafi Abidemi Adewoyin
フォーマット: 論文
言語:English
出版事項: Faculty of Economics, University of Tuzla 2023-11-01
シリーズ:Economic Review
主題:
オンライン・アクセス:http://er.ef.untz.ba/index.php/er/article/view/27