A hybrid approach based on MUlti-criteria Satisfaction Analysis (MUSA) and three-stage Network Data Envelopment Analysis (DEA) to evaluate the Relative Efficiency of Services in Iran Melli Bank branches
The main goal of this paper is to evaluate the relative efficiency of each level of customer services in MELLI bank branches. A three stage process is defined as consecutive results of service provision to the customers. This process consists of sub-process such as customer expectations, customer sa...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2016-03-01
|
| Series: | Muṭāli̒āt-i Mudīriyyat-i Ṣan̒atī |
| Subjects: | |
| Online Access: | https://jims.atu.ac.ir/article_3911_7b6d49c1b6a971b2082f1ad8a41a3c87.pdf |