Implementation of sustainable marketing concept in a company as a prerequisite to survive on global market
Modern economy, based on knowledge and embodied in large capital and powerful corporations capable of imposing their interests and influences throughout the world, is evolving towards the consolidation, unification and birth of new forms of colonialism and domination. The emergence of new technologi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711901024P.pdf |