South African consumer sentiment towards marketing
Generally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African firms succeed in achieving consumer satisfaction, th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1992-06-01
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| Series: | South African Journal of Business Management |
| Online Access: | https://sajbm.org/index.php/sajbm/article/view/883 |