Impact of Corporate Social Responsibility to Firms' Performance in Southern Enterprises of Vietnam
This study is aimed to evaluate the impact of corporate social responsibility (CSR) on firms' performance by developing the role of mediating variables such as corporate reputation (CR) and customers' purchasing intention (CPI). We use qualitative and quantitative technique such as Smart...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2020-07-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/9900 |