EastEnders and the Manufacture of Celebrity
When EastEnders launched in February 1985 it represented a new approach by the BBC to programme making in many ways. One of these was publicity. Traditionally, the BBC put little effort into programme promotion but for EastEnders a much more professional approach was adopted and more resources emplo...
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2017-06-01
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| Series: | Westminster Papers in Communication and Culture |
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| Online Access: | https://www.westminsterpapers.org/article/id/29/ |