EastEnders and the Manufacture of Celebrity
When EastEnders launched in February 1985 it represented a new approach by the BBC to programme making in many ways. One of these was publicity. Traditionally, the BBC put little effort into programme promotion but for EastEnders a much more professional approach was adopted and more resources emplo...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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University of Westminster Press
2017-06-01
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| Series: | Westminster Papers in Communication and Culture |
| Subjects: | |
| Online Access: | https://www.westminsterpapers.org/article/id/29/ |
| _version_ | 1818903744403734528 |
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| author | Tarik Sabry |
| author_facet | Tarik Sabry |
| author_sort | Tarik Sabry |
| collection | DOAJ |
| description | When EastEnders launched in February 1985 it represented a new approach by the BBC to programme making in many ways. One of these was publicity. Traditionally, the BBC put little effort into programme promotion but for EastEnders a much more professional approach was adopted and more resources employed. In part the publicity was based on the real life histories of the actors involved, many of whom had been cast because they had similar backgrounds to the characters they played. However, the full-blooded entry of the BBC, the UK’s largest cultural producer into the business of publicity was to have unforeseen consequences, as the tabloid press, following a logic of its own created the kind of feeding frenzy around the actors’ private lives with which we are so familiar today. The launch of EastEnders, it is argued, represents therefore a significant moment in recent British cultural history as the private lives of relatively minor characters, as much as their on screen personas became public property. |
| first_indexed | 2024-12-19T20:56:25Z |
| format | Article |
| id | doaj.art-9fc7c48b791e4f7dad11e0e8a0a00a59 |
| institution | Directory Open Access Journal |
| issn | 1744-6716 |
| language | English |
| last_indexed | 2024-12-19T20:56:25Z |
| publishDate | 2017-06-01 |
| publisher | University of Westminster Press |
| record_format | Article |
| series | Westminster Papers in Communication and Culture |
| spelling | doaj.art-9fc7c48b791e4f7dad11e0e8a0a00a592022-12-21T20:05:57ZengUniversity of Westminster PressWestminster Papers in Communication and Culture1744-67162017-06-012210.16997/wpcc.20EastEnders and the Manufacture of CelebrityTarik Sabry0Communication and Media Research Institute University of WestminsterWhen EastEnders launched in February 1985 it represented a new approach by the BBC to programme making in many ways. One of these was publicity. Traditionally, the BBC put little effort into programme promotion but for EastEnders a much more professional approach was adopted and more resources employed. In part the publicity was based on the real life histories of the actors involved, many of whom had been cast because they had similar backgrounds to the characters they played. However, the full-blooded entry of the BBC, the UK’s largest cultural producer into the business of publicity was to have unforeseen consequences, as the tabloid press, following a logic of its own created the kind of feeding frenzy around the actors’ private lives with which we are so familiar today. The launch of EastEnders, it is argued, represents therefore a significant moment in recent British cultural history as the private lives of relatively minor characters, as much as their on screen personas became public property.https://www.westminsterpapers.org/article/id/29/tabloid pressprivate livesprofessionalismpublicitycelebrityBBC |
| spellingShingle | Tarik Sabry EastEnders and the Manufacture of Celebrity Westminster Papers in Communication and Culture tabloid press private lives professionalism publicity celebrity BBC |
| title | EastEnders and the Manufacture of Celebrity |
| title_full | EastEnders and the Manufacture of Celebrity |
| title_fullStr | EastEnders and the Manufacture of Celebrity |
| title_full_unstemmed | EastEnders and the Manufacture of Celebrity |
| title_short | EastEnders and the Manufacture of Celebrity |
| title_sort | eastenders and the manufacture of celebrity |
| topic | tabloid press private lives professionalism publicity celebrity BBC |
| url | https://www.westminsterpapers.org/article/id/29/ |
| work_keys_str_mv | AT tariksabry eastendersandthemanufactureofcelebrity |